Monday, November 28, 2011
So You Wanna Be a [Fashion] Blogger: Part 1
Just in the past few weeks I've gotten quite a few emails from girls looking for advice on fashion blogging. After 5 years of blogging and 1 year of fashion blogging, I've definitely got some opinions on the subject. Whether or not they're valuable remains to be seen, but I'll share my hard-earned wisdom with you anyway. Most of this is specific to fashion blogging but some applies to blogging in general.
As I got writing, this post got longer and longer until I finally decided I had to break it up into 3 parts. No one wants to sit and read my blog for that long at one time.
Keep in mind that this mostly applies to bloggers who want to build a following. I'm sure there are girls out there that really are only doing it for themselves and don't care if anyone ever subscribes but I think most people want to be part of a community. It's the best part of blogging!
1. Figure out your purpose
Why do you want to fashion blog? Are you trying to figure out how to get the most out of your closet? Do you have amazing/quirky/vintage/whatever style and want to share? Are you trying to find your personal style? Does it just look like fun? Are you wanting to build up a following and monetize?
Knowing why you're blogging will make a difference in how you blog and what you write about. It will give your posts a sense of direction. It will also help you push through those times when you're feeling bored and uncreative. Which brings me to...
2. Be prepared for the burnout.
Fashion blogging gets old fast for a lot of people. It feels silly and a little vain and you might get to the point where you just don't really care anymore. I'm sure this doesn't happen to everyone but it does seem pretty common so be prepared for if/when it hits. You'll have to decide to either plow through or quit or do something else with your blog. I chose to do the challenge to help me get inspired and excited about fashion blogging again but I'm hitting that point again and I have to figure out what I want to do.
Don't feel the need to post every single day. Take breaks if you need them. Explore other options if you want to expand your repertoire.
3. Figure out your flavor.
I post my outfit pictures but write pretty minimally on fashion related topics (and I mix in recipes and whatever else strikes my fancy). Some people are really dialed in to fashion week and the big designers and trends. Some people include makeup reviews and hair tutorials. Some bloggers post only outfit pictures with no editorializing.
Decide what you want to do and work with it. Don't try to copy someone else's blog. Brand yourself and then work with that brand (although this doesn't mean you can't evolve!). It can be really nice to have a weekly series that makes it so you automatically know what is going to be going up one day a week (like my Wednesday Want, for example) or something you can fall back on if you don't have anything else to post (I post Follow Fridays when I don't have anything else going on). Stuff like that takes away some of the, "What on earth should I post tomorrow??" stress and sets you apart a little bit.
Come back tomorrow for Part 2!